What if the hard road is actually the fastest way to get everything you want in life?
More time. Better relationships. A thriving business. Peace of mind.
It isn’t just possible. When you apply the neuroscience techniques I walk you through in this transformational business coaching book, it becomes predictable.
In Two Streets Named Hard, I share the truth I’ve learned as a business coach and Alaska-based entrepreneur with over 25 years of experience walking with high-achievers, leaders, and female entrepreneurs who felt stuck in burnout, overwhelm, and hidden frustration. I’ve seen what happens when the wiring shifts: businesses thrive, relationships deepen, and lives finally feel aligned.
This isn’t a book about hustle or pushing through.
It’s about the kind of strength and clarity that come from using proven business coaching growth strategies and brain-based rewiring tools so you can create momentum without burning out or selling out.
Forged to Lead with Strength,
Courage, and Clarity
Books on business leadership often skip over the part where clarity comes, not in noise, but in stillnes
Rugged leadership is forged in wilderness, not in boardrooms.
Clarity comes when we step out of noise and into stillness.
This subtitle points to a deeper truth: real strength flows from a rewired brain that leads from presence, not pressure.
Most leaders run on survival wiring. It clouds vision, drains purpose, and keeps them bracing instead of building.
God reveals clarity in the wilderness: where Elijah heard the whisper, Paul was prepped for his daunting mission ahead, and where Jesus withdrew to renew through the Father.
The Rugged Leader shows why wilderness, physical, digital, and mental, is essential. It restores your brain, renews your vision, and reconnects you to purpose.
This isn’t just a guide. It’s an invitation to breathe, reset, and lead with God-aligned clarity.
Forged Beyond Convention to Redefine Success on Your Own Terms
If you feel like you never really fit in; like you marched to the beat of a different drummer, then this book is for you.
“Forged Beyond Convention” signals a purposeful break from inherited definitions of success. It honors the entrepreneur who chooses alignment over approval and designs a life that reflects their authentic calling, not conformity.
North of Normal champions the bold; those who build from conviction, lead with vision, and define success by impact, freedom, and faith.
This is where clarity replaces compromise. Where transformational leadership takes root. Where faith-based success becomes a reality, on your terms, by God’s design.
That’s why in my business coaching practice (and in this book), I focus on transformational growth strategies rooted in purpose. If you’re wondering what types of content or courses a business coach for entrepreneurs should offer, let this book be your clue.
Because when you define success on your own terms, you stop settling—and start leading with clarity, conviction, and peace.
Forged Through Collective Strength
to Build an Unbreakable Culture
Rugged Teams reflects a core truth: culture is forged. It’s never granted.
It takes shared ownership, not surface-level unity.
High-functioning teams aren’t a product of perks or policy manuals.
They’re shaped by consistent, aligned effort, where every member pulls with purpose.
Strength multiplies when people stop performing and start owning.
That’s how trust gets earned.
That’s how emotional safety becomes a standard.
That’s how unshakable culture takes root.
Rugged teams don’t happen by accident.
This book will help you reinforce the unique perspectives that I share throughout my Business Brain Boot Camp and in my coaching business growth strategies. They’re built by leaders who hold the line, drenched in clarity, conviction, and love.
Forged by Bold Exploration
for Lifelong Growth
Wired for Adventure reminds us that real personal growth doesn’t happen in routine. It’s sparked by deliberate disruption.
Adventure activates the brain’s default mode network, expanding creativity, sharpening problem-solving, and resetting perspective. It quiets the mental noise that constant productivity amplifies and reawakens the voice within. The one that’s aligned with your soul, not your schedule.
When we purposefully step into the unknown, we rewire resilience. We stretch beyond comfort and remember what we’re made of.
This isn’t about thrill-seeking. It’s about soul alignment, mental clarity, and tapping into your deeper business leadership potential.
Because when you choose bold exploration, you don’t just escape the rat race, you hear the clarity that’s been buried beneath it.
Forged for Greatness – Breaking Barriers
to Unlock Your Ultimate Potential
Wired for More meets you in the tension between deep gratitude for the life that you have and a quiet ache for something more aligned, more alive, more deeply authentic.
Before breakthrough comes awareness.
This final volume brings you back to Two Streets Named Hard to uncover how your wiring shaped your pace, your decisions, your definition of success, and your journey up to this point.
From there, clarity rises.
You name what you want with soul-level precision.
Step into what it’s like to experience the more now, not as a future payoff, but a present rhythm.
Wired for More doesn’t push you harder.
It pulls you safely home.
There comes a point when strategy isn’t enough. When the only way forward is full alignment. Instead of chasing more, pivoting to reclaiming
what matters most: Peace. Purpose. Presence. This comes from building a business that rises with you, instead of resting on you. If that’s the
shift that you’re craving too, YOU’RE NOT ALONE. You’re in the right place. Let’s start your transformation and build what last
There comes a point when strategy isn’t enough. When the only way forward is full alignment. Instead of chasing more, pivoting to reclaiming
what matters most: Peace. Purpose. Presence. This comes from building a business that rises with you, instead of resting on you. If that’s the
shift that you’re craving too, YOU’RE NOT ALONE. You’re in the right place. Let’s start your transformation and build what last
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