I had the pleasure of joining Dr Nick Silveri for a podcast interview. We discussed why creating your true avatar will make you more successful in practice
Whoโs your target market in town?Remember this ๐ ๐ข๐ ๐ฒ๐จ๐ฎ ๐ญ๐ซ๐ฒ ๐ญ๐จ ๐ฌ๐๐ซ๐ฏ๐ ๐๐ฏ๐๐ซ๐ฒ๐จ๐ง๐ ๐ข๐ง ๐ฒ๐จ๐ฎ๐ซ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ, ๐ฒ๐จ๐ฎโ๐ฅ๐ฅ ๐ฌ๐๐ซ๐ฏ๐ ๐ง๐จ ๐จ๐ง๐ ๐ฐ๐๐ฅ๐ฅ.To say my guest knows her audience well would be an understatement ๐ In this interview, Dr. Barbara Eaton, founder of the 56-Day Chiro Bootcamp, and I sit down to discuss the importance of discovering who your true avatar is and how it can 2x your practice success. (An avatar would be your ideal patient type – whom you have a passion for serving)If I ask a chiropractor who they serve in town most would say โeveryoneโ or โfamiliesโ which isnโt a wrong answer BUT itโs not the best one. Think more definedโฆ. โIโm in pediatrics and serve infants & children.โโMy passion is sports and I help athletes with injury and recovery.โ๐ Staking claim on your specialty and providing a consistent message WILL separate you from your competitors because your audience will be able to easily seek you out when they need you.Dr. Barbara specifically provides a bootcamp for badass, female chiropractors who want to double their success ๐โโ๏ธ … Not because her content canโt help male doctors in the industry, but because her messaging speaks only to women (which makes it REALLY EASY for her audience to seek her out).Regardless of whether or not you want to specify who you will treat in practice, this interview will help you understand the importance of finding your true avatar.Finding my true avatar years ago helped me realize my purpose for helping other chiropractors build their brand strategy and I guarantee if you find what your true avatar is it will light a fire under your butt to do more of what you love ๐ฅ๐ฅ๐ฅGet after it doc!๐ฅDr. Nick Iโm going to be releasing content DAILY so subscribe to keep up to date ๐Subscribe on Apple Music: http://bit.ly/PathtoAMillionDollarPracticeSubscribe on Spotify: http://bit.ly/PathtoAMillionDollarPracticeSpotify
